Colgate Sensitive Pro-Relief Toothpaste 50g

Breakthrough Pro-Argin technology for treatment of tooth sensitivity in an everyday toothpaste formulation.

• Instant relief when applied directly to the sensitive tooth with the fingertip and gently massaged for one minute
• Clinical studies show significantly greater sensitivity reduction with twice daily brushing compared to sensitive toothpaste with potassium ions
• Fluoride formula (1450ppmF) for decay protection
• Plugs and seals with a calcium and phosphate rich mineral which is resistant to everyday acids

53% of NZ adults suffer from tooth sensitivity according to a Colmar Brunton Survey in 2010.  The pain can be short, sharp and unexpected, preventing you from enjoying your life to the fullest.

Colgate explains sensitivity - As gums recede, parts of your teeth that aren't protected by enamel become uncovered.  This leads to exposed dentine with thousands of microscopic pathways leading to the tooth's nerve centre. When teeth come in contact with air or something hot, cold or sweet, sensations are carried through these microscopic channels to the nerves causing tooth sensitivity.

There are other causes of tooth sensitivity which may be related to other specific dental problems.  If symptoms persist,ToothShop recommends you see your dental care professional.

Pack Information:

Not recommended for use in children 6 years of age or less.  For children 7-12 years of age, use only on the advice of a dentist or doctor. Do not swallow.

Ingredients: Calcium carbonate, Water, Sorbitol, Arginine, Bicarbonate, Sodium Lauryl Sulphate, Sodium Monofluorophasphate, Flavour, Sodium Silicate, Carmellose Sodium, Sodium Bicarbonate, Titanium Dioxide, Acesulfame Potassium, Xanthan Gum, Sucralose, Limonene